The URL Shortener Built for Marketing Teams
Track every campaign click, attribute traffic with UTM parameters, generate QR codes for print, and share branded links your audience trusts — all from one dashboard.
No credit card required
The problem
Marketing teams juggle dozens of campaigns across channels — paid, organic, email, print, events. Every link is a data point, but most shorteners treat links as fire-and-forget: you create one, share it, and hope your UTM parameters survive the journey. The analytics are either locked behind enterprise pricing or scattered across multiple tools.
- UTM parameters are built in a separate spreadsheet and copy-pasted into links — errors happen, tracking breaks.
- Click data from short links doesn't match what GA4 reports, making attribution conversations painful.
- QR codes for print campaigns require a separate tool, a separate account, and a separate login.
- The team shares a single login to the link shortener because per-seat pricing is too expensive.
- Custom branded domains require an enterprise plan or a call with a sales rep.
How zus.co solves this
zus.co puts campaign tracking at the center of link creation, not as an afterthought. Every link you create is a trackable, branded asset with built-in UTM parameters, automatic QR codes, and real analytics — and your whole team can access it.
UTM builder inline in every link
When you create a short link on zus.co, the UTM builder is right there — source, medium, campaign, content, and term fields built into the creation flow. No spreadsheets, no copy-paste, no broken parameters. The final URL with UTM tags is previewed live as you type.
Real analytics that match your reality
Every click is tracked with country, device, browser, and referrer data. You get total clicks and unique clicks separately, so you can distinguish between reach and frequency. The real-time events feed shows individual clicks as they happen — useful for monitoring campaign launches live.
QR codes generated automatically
Every link gets a QR code the moment you create it. Download as PNG for print materials, event signage, product packaging, or slide decks. No separate QR tool, no extra cost, no extra login.
Tags and folders for campaign organization
Tag links by campaign name, channel, or quarter. Organize them into folders by team, client, or initiative. When your marketing team creates hundreds of links per month, structure matters more than search.
Branded domains that build trust
Share links from links.yourbrand.com instead of a generic shortener domain. Custom domains are available on Pro ($12/mo, 5 domains) and Team ($29/mo, unlimited). Setup takes about 2 minutes with a TXT DNS record.
Team workspaces for shared access
The Team plan ($29/mo) gives your whole marketing team access to one workspace — shared links, shared analytics, shared custom domains. No more passing around a single login or losing track of who created which link.
Simple pricing for marketing teams
1,000 links/mo, full analytics, 1 custom domain
25,000 links, 5 custom domains, password protection, link expiration
Unlimited everything, team workspaces, unlimited domains
Frequently Asked Questions
Every link created on zus.co includes an inline UTM builder and automatic click tracking. You get country-level geographic data, device and browser breakdowns, referrer information, and a real-time events feed — all without setting up Google Analytics or any external tracking.
Yes. The Team plan ($29/mo) includes shared workspaces with multiple team members. Everyone can create, organize, and analyze links from one dashboard. Tags and folders keep campaigns organized across the team.
For most use cases, yes. Every short link auto-generates a QR code that you can download as PNG. It's great for print materials, event signage, business cards, and packaging. For advanced branding (custom logos in QR codes), you may still want a dedicated QR tool.
zus.co includes full analytics, UTM tracking, QR codes, and custom domains at a fraction of Bitly's price. Bitly locks many of these features behind premium tiers. zus.co Pro ($12/mo) gives you what Bitly charges significantly more for.
Yes. Custom domains work on Pro ($12/mo, up to 5 domains) and Team ($29/mo, unlimited). Verification uses a TXT DNS record — no nameserver migration required. SSL is automatic.
zus.co has a REST API available on all plans that integrates with any tool supporting HTTP requests — including Zapier, Make, and custom scripts. API documentation is at zus.co/docs/api.
1,000 links per month, 10,000 tracked clicks, full analytics (geo, device, browser), 1 custom domain, UTM builder, QR codes, and API access. No credit card required.
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1,000 links per month, full analytics, custom domain, QR codes, and API access. Free forever.